Mysinglefriend.com is one of the most popular dating sites in the UK. Created in 2004 by TV presenter Sarah Beeny, the site delivers a no-nonsense approach to dating, as everyone on the site is described by their friends.
TheDatingLab invested in mysinglefriend.com in 2010 to combine the expertise of both parties and help drive the brand forward. TheDatingLab's experience with leading dating brands such as mysignlefriend.com gives us an unparalleled understanding of how consumers interact with dating sites, enabling us to better help our media clients in achieving their utmost potential with their own dating sub brands.
The mysinglefriend.com concept is the brainchild of TV presenter Sarah Beeny. Sarah was notorious for setting her friends up and it occurred to her that if we could all describe our single friends on a website, then they could all check each other out more easily.
Sarah approached TheDatingLab for their experience in the dating market, having helped to create many of the UK's leading media owner dating sub brands. TheDatingLab are helping to drive mysinglefriend.com forward, introducing new channels such as mobile apps, as well as expanding the brand into new international markets.
For more information on how TheDatingLab can help you engage your consumers with a dating sub-brand, or help to improve your current dating brand, contact the team directly.