White Label Fantasy Games for Brands
Fantasy league > What we do

About Fantasy League

Fantasy League, the originators of the fantasy sports concept and professional fantasy football, was formed in 1991 and was the first company to introduce the fantasy sports concept outside of the US. Telecom Express Group invested in the company in early 2012, combining the expertise of both companies and adding fantasy games to the suite of Telecom Express Group's consumer engagement services for clients.

Fantasy League provide bespoke white labelled solutions to leading brands such as The Sun's 'Dream Team', ESPN, ITV, William Hill, The Football League, Bauer Media, McDonalds and Barclays in addition to offering own-branded consumer facing games.

Types of Games

Fantasy games include football, rugby, golf, F1, music, film, property, finance and more − contact the team for more information.

Benefits

Whether you use fantasy games as a method of internal marketing or promoting your brand to consumers, fantasy league games will enable you to:

  • Engage with your consumers via multiple channels − online and mobile apps
  • Generate advertising and sponsorship revenue
  • Raise awareness of your brand and/or products
  • Create an online community
  • Generate repeat website traffic
  • Communicate to your consumers regularly via the game website and Game News emails
  • Build consumer loyalty with prizes and incentives
  • Build a database from registration data (which can then be utilized for further data-driven marketing)
  • "We are now in our 3rd season running a football campaign with Fantasy League. We have had great success engaging our customers with a fun competition. The game has allowed us to interact on a regular basis with our key clients, as well as attract new customers."

    Lauren Reading, Marketing Manager, Woolwich

    "The game is an excellent and popular tool for us, providing a fun an interactive platform for our employees. It has been highly successful in driving repeat traffic to our employee website."

    Jennifer Fernandes, Reputation Officer, McDonalds.

    Contact the Fantasy League team directly for more information on how you can use fantasy games to engage with consumers and employees.