London, UK − Jan 16th 2012 − Rob Ellis, Managing Director of consumer engagement specialists, Telecom Express, has been appointed to the Executive board of AIME; the Association for Interactive Media and Entertainment (www.aimelink.org). Rob brings extensive experience and expertise in the areas of mobile, technology, internet, digital and social media, having lead and managed numerous large profile companies in related industries.

AIME is a trade organisation that promotes excellence in the interactive media and entertainment industry. They represent the commercial interests of companies such as Telecom Express who are involved in the industry, where consumers interact and engage with services across media platforms, and pay for services or content using a variety of micropayment technologies.

Telecom Express provide bespoke managed services for generating consumer interactions, revenues and insight to some of the largest brand owners, agencies, charities and media clients in the UK.

Speaking about his appointment, Ellis commented: "It's an honour to be representing the AIME member companies and ensuring excellence in the interactive services industry. It's important for all the companies operating in this space to have access to support and expertise so that we can create trust and confidence with our clients and their consumers, as well as supporting the development of the industry in areas such as social media and new micropayment models."

Edward Boddington, AIME Chair said: "I am delighted to welcome Rob Ellis to the AIME board. Rob is an experienced operator and will bring a new set of skills and competencies to the board. I am very pleased with the make up of our 10 man board and its commitment."